We empower brands to accelerate profitable growth in digital commerce. We’re in the business of enabling eCommerce teams with a holistic view of business to make more informed, data-driven decisions.
With increasing demand for convenience, choice, and price, digital shopping is preferred by most consumers today — and brands need to respond quickly and efficiently.
Ira360, our unified commerce platform, offers large-scale automation using advanced analytics and machine learning for optimized solutions across brand, marketing, and sales for multiple e-retailers. The platform connects data sources from partners and clients with pre-built accelerators to provide one view of customer business across retailers, with real-time notifications and alerts.
Today, Ira360 harvests billions of data points every day, covering thousands of brands across several retailers and countries — delivering optimized solutions across digital shelf, search & media, price & promo analytics, SKU portfolio assortment, and demand planning.
Our data scientists, data engineers, and marketers are an enthusiastic bunch, always keen to explore emerging trends in data, technology, and analytics to build brand-centric solutions. Our founding team brings rich experience in marketing, data, and technology, serving global brands.
Founder
An entrepreneur passionate about helping clients succeed, with over two decades in marketing analytics delivering innovative Marketing ROI solutions globally. Holds a Master's in International Business from IIFT, New Delhi. Spent 14+ years at WPP (GroupM/Kantar), most recently as Managing Partner leading global client relationships for data platforms and multi-country marketing effectiveness.
Head of Product & Innovation
Leads a team of data scientists and engineers building a unified product to help brands accelerate digital commerce growth. Ten years across marketing, analytics, data, and tech; pioneered frameworks including scorecards, portfolio profitability simulation, and SKU assortment optimization. MBA in Marketing from IIM Trichy; previously led eCommerce brand measurement for global CPG clients at WPP.
Data Products
Leads implementation of multiple data products and builds scalable algorithms. Experience includes WPP, delivering bespoke analytical models in eCommerce for global CPG clients, and a stint at Swiggy on the Strategy & Planning team making data-driven decisions on discounts and delivery fees. Master's in Engineering from NIT Rourkela; an astute problem solver.
Data Engineering
A data scientist at heart, focused on harvesting data and building robust data pipelines. Previously with WPP (Kantar) on the Marketing Analytics team for Unilever. Master's in Engineering from NIT Rourkela; passionate about machine learning, analytics automation, and image processing.
Data Science
A data scientist with a hell-bent commitment to solving data problems. Previously with WPP (Kantar) on the Marketing Analytics team for Unilever. Bachelor's in Engineering from NIT Trichy; a keen observer of eCommerce technology trends with interests in NLP, anomaly detection, and feature engineering.
We’re hiring
We always welcome people with a passion for data, technology, and analytics, a strong solution mindset, and empathy for client business. Get in touch with your resume.
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